Role & Company Overview
📋 Role Overview & Responsibilities
Responsibilities:Support the Marketing Director in planning and executing marketing strategies to promote Bluetti's home energy storage products. Assist in managing online and offline marketing activities, including social media management, PR campaigns, influencer partnerships, and TikTok operations. Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives. Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization. Coordinate the creation of marketing materials, including content for social media, website, and advertising collateral. Help manage the marketing budget, tracking expenses and ensuring cost-effectiveness of marketing efforts. Stay updated on industry trends and best practices in marketing, sharing relevant insights with the team. Support the Marketing Director in building and maintaining relationships with key stakeholders, such as media partners, influencers, and industry associations. Assist in organizing and attending industry events, trade shows, and conferences to represent Bluetti and network with industry professionals. Provide leadership and mentorship to junior members of the marketing team, fostering their professional development and growth. Qualifications:Bachelor's degree in Marketing, Business Administration, or related field. At least 3 years of experience in marketing roles, with a focus on digital marketing and brand management. Strong understanding of social media platforms, content marketing, and influencer marketing. Excellent communication skills, with the ability to collaborate effectively with cross-functional teams. Analytical mindset and proficiency in data analysis tools to measure campaign performance and ROI.Ability to multitask and prioritize tasks in a fast-paced environment. Creative thinker with a passion for innovation and driving results. Previous experience in the consumer electronics or renewable energy industry is a plus.
If you are a dynamic marketing professional looking to contribute to the success of a leading renewable energy brand, we encourage you to apply for the position of Marketing Manager at Bluetti.
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This position is located in Houston, TX with potential relocation and sponsorship assistance depending on candidate qualifications.
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