Manager, Technical Content

691622BR

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Your role is to manage a team of technical content creators to build technical authoritative content, specifically explainers and tutorials, primarily focused on topics and IBM products related to Data and AI. Your team should leverage internal product enablement, market and academic research, books, top articles and videos on search engines to inform your content. This in-depth research will allow your team to identify content patterns and cross reference information across sources, enabling them to craft authoritative content on search engines. This content should drive organic traffic outcomes to the IBM website as well as progress (i.e. convert) users further down the marketing funnel.

Drive progress against our annual traffic goals to ibm.com through inbound technical content Manage a team of technical content creators, providing regular feedback to help individuals improve the quality of their work and achieve business outcomes Build and own a data-driven content strategy around your content area by using data from sources, like keyword research, web analytics, and social listening tools, to inform your strategy. You should be able to consume and understand information on complex technology topics from trusted sources to author informational articles and tutorials in a clear and concise manner. Any content produced by the team should avoid buzzwords and business jargon. Partner with product marketing to weave in IBM’s point of view on a specific technology topics Be able to navigate IBM products, like watsonx, to document common industry-related tasks (e.g. using a Jupyter notebook in watsonx.ai to build machine learning models) Collaborate with SEO strategists and user researchers to understand the content needs of our core technical audiences Ensure adoption of IBM standards to develop content that is aligned to our overall Style Guide, ensuring that we show up as one IBM to the market. Be a resource and mentor for more junior members of the team

North America: IBMReferred_NorthAmerica

MCCJBID

Required Technical and Professional Expertise

You can provide examples where you have provided constructive and critical feedback to teams, enabling individuals to do their best work You can demonstrate how you have led teams in the past and have set data-driven content strategies, which incorporate feedback from adjacent teams. You have experience transforming dense technical topics into engaging, informative and interesting educational materials You enjoy self-driven learning on new technologies You have experience reading and writing code in a programming language, such as Ruby, Python, C++, Java, etc. You have publicly available technical writing samples or videos that have demonstrated high audience reach (e.g. articles/videos that rank on page 1 of SERPs, published articles, etc.) You have experience with Developer communications, like engineering blogs and writing newsletters Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude.

Preferred Technical And Professional Expertise

You enjoy public speaking at meetups, conferences, and internal events

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.