Associate Director, Programmatic

The Judge Group is an international leader in staffing & recruiting. With over 30 locations across the U.S., Canada & India, Judge is proud to partner with the best and brightest companies in business today.

Our client, a world leading media/advertising company, is looking for an Associate Director, Programmatic

This is a hybrid (in NYC) contract opportunity with potential for conversion.

Start Date: ASAPEnd Date: Nov 26th, 2024

Top 3 Skillsets: Programmatic strategy & planning, DSP knowledge, managing a team

Role Summary & Impact

As an Associate Director, Programmatic, you will oversee the overall health and success of your respective account(s). You will be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. You will be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. You will also oversee the day-to-day workload, training and career development of direct reports.

• Key ResponsibilitiesOversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed.
• Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account.
• Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
• Develop relationships with platform, inventory and data providers to maximize their value specific to account needs.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Ongoing training and support of the career growth of direct reports.
• Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.

RequirementsBachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor). Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles may also be considered for high qualified candidates. Familiarity with key programmatic and digital platforms. Understanding and familiarity of key industry concepts and trends. Advanced Excel User. Experience with other database, visualization tools or coding languages is a plus. Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.